Founder And The City

My first book is out, and it's not the one I expected to write

A book about post-exertional malaise — a condition I don't have

Aug 25 • Jane Smorodnikova

3

The Annual Plot to Photograph the Founder

It involves my CMO, my assistant, my friends—and a very narrow window of good mood.

Aug 22 • Jane Smorodnikova

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The Barbershop Is Safer Than Your Job

I lost one of my company's competitive advantages the week ChatGPT launched. I got it fast. Now I often asked about how to compete as a startup or as a…

Aug 6

1

July 2026

Stop Fixing Your ADHD. Fix What You Feed It.

Every article about ADHD is trying to fix the person. The evidence says the problem was the room. I stopped trying to fix myself years ago, and that's…

Jul 29 • Jane Smorodnikova

6

No, You Don’t Need to Be “AI-Native”

Everyone says AI-native startups are growing like crazy. So I started asking: which ones, exactly? — and what actually survives once AI makes everything…

Jul 6 • Jane Smorodnikova

4

June 2026

God-in-the-Loop: In Search of an AI Deity

Why the race for AGI is less about automating labor, and more about our desperate desire to escape the heavy burden of human judgment

Jun 28 • Jane Smorodnikova

5

1

Real Product Is Not Idealism. It’s Independence.

Why the most cold-blooded, pragmatic move in a broken acquisition market is building something people actually need

Jun 17 • Jane Smorodnikova

5

I Analyzed 700,000 Days of Wearable Data to Find a Symptom No Test Can See

Inside the search for a Long COVID crash detection algorithm — the dead ends, the paradoxes, and why most studies might be measuring the wrong thing

Jun 5

2

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Wellness's Safety Is What's Hurting People

The wellness industry counts the cost of being wrongly specific. It doesn't count the cost of being wrongly generic. The second is much bigger.

Jun 1

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May 2026

10 Years of Welltory: Surviving the SaaS Meat-Grinder, Rejecting “Healthism,” and the Fight for Agency

This May marks exactly ten years since we released our first iOS app in 2016.

May 5

4

April 2026

Beyond “Healthism”: Why I’m Rejecting the Performance Model of Health

Stop letting the wellness industry treat systemic failure as your personal flaw.

Apr 9

4

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How I Built a 300-Page internal book about modern health & wellness with a multi-model AI pipeline

And Why “Prompts” Are Not Enough

Apr 4 • Jane Smorodnikova

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