Founder And The City

Beyond “Healthism”: Why I’m Rejecting the Performance Model of Health

Stop letting the wellness industry treat systemic failure as your personal flaw.

Apr 9

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How I Built a 300-Page internal book about modern health & wellness with a multi-model AI pipeline

And Why “Prompts” Are Not Enough

Apr 4 • Jane Smorodnikova

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March 2026

AI, fake productivity, and why “time‑tracking founders” are in trouble

And why I am happy with our approach

Mar 24

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December 2025

The AI Bubble Survival Guide

Why I stopped worrying about AI disruption and have got a long term view again

Dec 30, 2025 • Jane Smorodnikova

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November 2025

What Physical Asia Teaches Us

And Why I Was Rooting for Mongolia

Nov 23, 2025 • Jane Smorodnikova

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When Your Company Stops Being You

And Why That’s the Best Thing That Could Happen

Nov 22, 2025 • Jane Smorodnikova

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October 2025

The FDA Says You Can't Know Your Blood Pressure Until You're Sick Enough

How America's health regulator accidentally made prevention illegal—and what could actually fix it

Oct 25, 2025 • Jane Smorodnikova

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Meaning Hygiene, or How Companies Turn Into Soulless Monsters

and how to resist

Oct 12, 2025 • Jane Smorodnikova

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September 2025

Netflix, Virtual Crowds, and Why I'm Yelling Business Ideas at My TV

How watching a boxing match from my couch turned into a product pitch for the future of live entertainment

Sep 14, 2025 • Jane Smorodnikova

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Why Your Team Thinks You're a Bipolar Asshole

When you haven't changed direction in years

Sep 7, 2025 • Jane Smorodnikova

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August 2025

Consumer and Purchasing Behavior in Health & Fitness: The Health Spending Paradox

Insights from building Welltory—with citations, research, and uncomfortable truths

Aug 17, 2025 • Jane Smorodnikova

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The UFC Deal We Walked Away From

And What It Taught Me About Timing

Aug 3, 2025 • Jane Smorodnikova

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