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The UFC Deal We Walked Away From
And What It Taught Me About Timing
Aug 3
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Jane Smorodnikova
3
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The UFC Deal We Walked Away From
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July 2025
How to Stay Under 150 Employees and Still Grow
“At 150 people, weird stuff starts to happen.” — Chris Cox, Facebook
Jul 19
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Jane Smorodnikova
4
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Founder And The City
How to Stay Under 150 Employees and Still Grow
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What I Wish I'd Known About Early Investors (As a First-Time Founder Who Wasn't "Supposed" to Make It)
I remember investors in the Valley in 2018 telling me "consumer health with direct payment will never work". We smiled, nodded, didn't get the money…
Jul 6
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Jane Smorodnikova
2
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What I Wish I'd Known About Early Investors (As a First-Time Founder Who Wasn't "Supposed" to Make It)
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June 2025
You don’t need better prompts. You need a better conversation.
A practical guide for smart people who still don’t get much out of AI — and the VOICE framework to change that.
Jun 21
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Jane Smorodnikova
3
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You don’t need better prompts. You need a better conversation.
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How Your Cultural Code Shapes Your Startup
The Blind Spots and Superpowers
Jun 15
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Jane Smorodnikova
2
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How Your Cultural Code Shapes Your Startup
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May 2025
Mission Statements Are Bullshit (Until They're Not)
Case studies, research data, and a 4-point checklist to distinguish corporate fluff from missions that drive 3x growth
May 25
•
Jane Smorodnikova
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Founder And The City
Mission Statements Are Bullshit (Until They're Not)
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April 2025
The Asymmetry of Pain: Why Investors Risk Chips While Founders Risk Everything
The story of a founder who lost 90% of his stake for refusing to betray his principles—and why it could happen to any of us
Apr 28
•
Jane Smorodnikova
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Founder And The City
The Asymmetry of Pain: Why Investors Risk Chips While Founders Risk Everything
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Metrics That Motivate: The Psychological Science Behind Driving Product Success
How to bridge the gap between business needs and what teams actually do every day
Apr 19
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Jane Smorodnikova
1
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Founder And The City
Metrics That Motivate: The Psychological Science Behind Driving Product Success
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Why 'Tolerance for Errors' Keeps Me Up at Night
Navigating the impossible tension between innovation and reliability when building products people truly depend on
Apr 6
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Jane Smorodnikova
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Founder And The City
Why 'Tolerance for Errors' Keeps Me Up at Night
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March 2025
Why Product Teams Ignore Your Strategy
Breaking the Cycle of Strategic Fiction in Tech Companies
Mar 23
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Jane Smorodnikova
1
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Why Product Teams Ignore Your Strategy
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Beyond the "Big Tech Will Copy You" Myth: What Data Actually Reveals
"But what happens when Google just copies you?" - why it's not a scary question.
Mar 9
•
Jane Smorodnikova
2
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Founder And The City
Beyond the "Big Tech Will Copy You" Myth: What Data Actually Reveals
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Our personal story with SVB collapse: The Anniversary Reflection That Still Offers Valuable Lessons
Two years after the SVB collapse, our $1.5M close call reminds us why team culture matters and banking diversification is the insurance policy you hope…
Mar 2
•
Jane Smorodnikova
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Founder And The City
Our personal story with SVB collapse: The Anniversary Reflection That Still Offers Valuable Lessons
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