Founder And The City

The FDA Says You Can't Know Your Blood Pressure Until You're Sick Enough

How America's health regulator accidentally made prevention illegal—and what could actually fix it

Oct 25 • 

Jane Smorodnikova

2

1

Meaning Hygiene, or How Companies Turn Into Soulless Monsters

and how to resist

Oct 12 • 

Jane Smorodnikova

1

1

September 2025

Netflix, Virtual Crowds, and Why I'm Yelling Business Ideas at My TV

How watching a boxing match from my couch turned into a product pitch for the future of live entertainment

Sep 14 • 

Jane Smorodnikova

1

Why Your Team Thinks You're a Bipolar Asshole

When you haven't changed direction in years

Sep 7 • 

Jane Smorodnikova

4

1

August 2025

Consumer and Purchasing Behavior in Health & Fitness: The Health Spending Paradox

Insights from building Welltory—with citations, research, and uncomfortable truths

Aug 17 • 

Jane Smorodnikova

7

1

The UFC Deal We Walked Away From

And What It Taught Me About Timing

Aug 3 • 

Jane Smorodnikova

3

July 2025

How to Stay Under 150 Employees and Still Grow

“At 150 people, weird stuff starts to happen.” — Chris Cox, Facebook

Jul 19 • 

Jane Smorodnikova

5

What I Wish I'd Known About Early Investors (As a First-Time Founder Who Wasn't "Supposed" to Make It)

I remember investors in the Valley in 2018 telling me "consumer health with direct payment will never work". We smiled, nodded, didn't get the money…

Jul 6 • 

Jane Smorodnikova

2

3

June 2025

You don’t need better prompts. You need a better conversation.

A practical guide for smart people who still don’t get much out of AI — and the VOICE framework to change that.

Jun 21 • 

Jane Smorodnikova

3

How Your Cultural Code Shapes Your Startup

The Blind Spots and Superpowers

Jun 15 • 

Jane Smorodnikova

2

May 2025

Mission Statements Are Bullshit (Until They're Not)

Case studies, research data, and a 4-point checklist to distinguish corporate fluff from missions that drive 3x growth

May 25 • 

Jane Smorodnikova

April 2025

The Asymmetry of Pain: Why Investors Risk Chips While Founders Risk Everything

The story of a founder who lost 90% of his stake for refusing to betray his principles—and why it could happen to any of us

Apr 28 • 

Jane Smorodnikova